Influenced early on by her mother's flair for couture and elegant sense of style, Samora's love for fashion began at a young age. While growing up in Italy and Egypt, she began creating clothing for her friends and herself. She found she had an incredible talent with an eye for style and design and was able to successfully translate that into a full-scale brand.
After graduating from USC in 1986 with a Bachelor of Arts, Samora completed an internship at Stefanel, one of Milan's most exclusive design houses, where she learned necessary design skills. As a result of this experience, she perfected the craft and intricacies of Italian couture, which are evident in her designs today. On her travels throughout the Middle East and Europe, Samora acquired an abiding love for combining many cultural influences, which she has beautifully blended with the invigorating glamour of Hollywood in her collections.
One of the first designers at Mercedes-Benz Fashion Week at Smashbox in Los Angeles, Samora launched her first collection during Fall 2002. She has been at the forefront of Italian couture, earning her a stellar reputation with Hollywood and fashionistas alike. She is best known for her exquisite, luxurious and high-quality fabrics, as well as her romantic and elegant looks. Her clientele includes some of today's most notable trendsetters, such as Teri Hatcher, Eva Longoria and Aisha Tyler, among others.
from SamoraDesigns.com