LA-based fashion designer Freddie Rojas spent his entire childhood growing up in the fashion industry absorbing everything he could. His provocative, sexy and detailed designs are the product of years of working and learning everything he could from his family's business. This experience taught Freddie that he needed to be involved in fashion design one day.
Freddie Rojas industry expertise sretches the entire fashion gamut. From designer to buyer and merchandiser to pattern maker, Freddie is trained and highly skilled in all aspects of garment design, production and marketing. Using his fine-tuned eye and keeping designs fresh and concepts is a natural way for Freddie to maintain his position in the fashion community.
Freddie Rojas' design philosophy is fresh and creative and his trend forecasting is impeccable. He is among the few designers maintaining a hold on the cutting edge of fashion through both design and retail success. Using his retail background wisely, Freddie provides the market with four complete collections a year for both men and women. Each collection is crammed with "must haves" and is available in selected chic boutiques internationally.
In 1990, Freddie Rojas opened X boutique as a laboratory to create and showcase his innovative designs and as a testing ground for his new concepts. All Freddie's designs start off with the most cutting edges imported and domestic fabrics and end with a product that hits the street with a forward approach to sportswear. Year after year the Rojas line provides the public with the newest in trends with special attention paid to style, fit and detail.
Since both his design and retail career began, Freddie's designs have been sought after after by influential of celebrities and stylists. There is constant editorial coverage in such publications as WWD, Vogue, Harper's Bazaar, Flaunt, YM, Details, The LA Times and countless others. Stylists for such celebrities as Gwen Stefani, Enrique Iglesias, Cristina Aquilera and Usher are among the many who shop constantly to keep with the constant flow of Freddie's take on fashion and what is beyond current.
from RojasOnline.com
Freddie Rojas industry expertise sretches the entire fashion gamut. From designer to buyer and merchandiser to pattern maker, Freddie is trained and highly skilled in all aspects of garment design, production and marketing. Using his fine-tuned eye and keeping designs fresh and concepts is a natural way for Freddie to maintain his position in the fashion community.
Freddie Rojas' design philosophy is fresh and creative and his trend forecasting is impeccable. He is among the few designers maintaining a hold on the cutting edge of fashion through both design and retail success. Using his retail background wisely, Freddie provides the market with four complete collections a year for both men and women. Each collection is crammed with "must haves" and is available in selected chic boutiques internationally.
In 1990, Freddie Rojas opened X boutique as a laboratory to create and showcase his innovative designs and as a testing ground for his new concepts. All Freddie's designs start off with the most cutting edges imported and domestic fabrics and end with a product that hits the street with a forward approach to sportswear. Year after year the Rojas line provides the public with the newest in trends with special attention paid to style, fit and detail.
Since both his design and retail career began, Freddie's designs have been sought after after by influential of celebrities and stylists. There is constant editorial coverage in such publications as WWD, Vogue, Harper's Bazaar, Flaunt, YM, Details, The LA Times and countless others. Stylists for such celebrities as Gwen Stefani, Enrique Iglesias, Cristina Aquilera and Usher are among the many who shop constantly to keep with the constant flow of Freddie's take on fashion and what is beyond current.
from RojasOnline.com
